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Originally Posted by OLD BOY
True. And what evidence do you have for your distopian future?[COLOR="Silver"]
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On the contrary it’s not my dystopian future. It’s yours!
Advertising spend is at something like $600bn globally. TV accounts for an estimated 40% of this and TV (as we know it), you continue to remind us, will cease to exist.
That’s people that advertisers need new and innovative ways to target. Or, you could just offer a wad of cash to a streamer that’s in debt to the tune of $20bn. As ever it’s simply a matter of economics.