27-06-2022, 13:49
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#562
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laeva recumbens anguis
Cable Forum Team
Join Date: Jun 2006
Age: 67
Services: Premiere Collection
Posts: 42,099
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Re: The future of television
https://advanced-television.com/2022...ers-value-dtt/
Quote:
A campaign to safeguard digital terrestrial TV and radio has been launched as research by Ipsos shows that nine in 10 people (90 per cent) across Great Britain want to see continued support for these services...
… The Ipsos research shows that 85 per cent of people believe Government or local MPs should actively support the continued provision of broadcast TV and radio services into the future, while 83 per cent believe the BBC should be doing so.
… For millions of people across the UK, universally available broadcast TV and radio services play a crucial role in their daily lives. Freeview is watched on around 35 million TV sets in the UK [BARB, 2020]. The Ipsos research shows that over half of adults in Great Britain have watched Freeview in the past year (56 per cent), with 43 per cent watching it at home every week. Around 40 million people aged 15 and over tune into radio each week according to RAJAR, with the majority listening through DAB or AM/FM.
The Ipsos research highlights that services received through an aerial are particularly important for vulnerable groups, including older people who may lack the digital skills and confidence to use streaming apps, and people living in rural areas where the lack of, or aged, network infrastructure means they are less likely to have a superfast broadband connection.
People struggling with the cost of living also depend on Freeview. Rising prices have led households to cut back on TV streaming services as people look for ways to save money, with more than half a million subscriptions cancelled for this reason in the first three months of 2022, according to Kantar.
To ensure the needs of UK audiences who depend on these services continue to be met, TV & Radio infrastructure company Arqiva is launching the Broadcast 2040+ campaign, in coalition with organisations including Age UK, Silver Voices, the Rural Services Network and the Voice of Listener & Viewer (VLV).
The campaign aims to secure a commitment from Government that DTT and broadcast radio will be safeguarded to 2040 and beyond.
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