It was always going to be confirmed in writing though wasnt it - Sending a text is just another media/method and as its a mobile company an entirely appropriate one! I would have worded the text differently though.
The change is effective in 30 days so a text today informs everyone with reasonable notice, its pretty much guaranteed delivery and failures will be visible to be re-sent.
People always state they didnt get the letter or the email when companies make changes. This removes that possibility.
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I tend not to use Text and i tend not to read text messages sent to me, What if as i normally do i had just deleted the text message without reading it.
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There is always one though.. Then that would have been you fault for not reading it wouldnt it..