Quote:
Originally Posted by jfman
If you want to advertise to the kind of ratings ITV get there’s one place to go. Another supplier entering the market (BBC) drives down the price of advertising.
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An (alleged} prestigious channel can cater for prestigious companies at a premium.
IIRC many years ago when there were only 4 channels and it was muted the BBC could advertise for its revenue the answer was "There isn't enough advertising revenue". Now look at the amount of channels and the advertising revenue is still there.