|
Re: Streaming services news, offers and general chit chat
I thought the best bit was the unbiased advice from Phil Duffield.
Quote:
“As the countdown to Christmas approaches, it’s clear that streaming is fast becoming the new digital fireplace in most households” commented Phil Duffield, VP UK at The Trade Desk. “This is a testament to the premium content now available on a plethora of streaming platforms, with creativity to be found in spades.”
“Every consumer deserves access to the same wealth of content, and advertising can make this possible. There is a clear appetite for this – particularly among the younger generations who are more likely to miss out. Streaming platforms should consider it their New Year’s resolution to offer hybrid subscriptions, where some content is free and some is ad-supported, ensuring that everyone can fill up on the TV they want.
|
The Trade Desk is a "technology company that empowers buyers of advertising around the world."
Nothing says unbiased like someone from a company that sells advertising advising streamers to insert ads in their output…
__________________
There is always light.
If only we’re brave enough to see it.
If only we’re brave enough to be it.
If my post is in bold and this colour, it's a Moderator Request.
|