Cable Forum - View Single Post - General ESPN, BT, Euro, Premier and Sky Sports news

Chad · 12-11-2013, 20:09

Quick question.

When BT bought the ESPN channels, and took over the existing carriage deals, why did BT not change the name of ESPN to BT Sports 3? Was it a stipulation by ESPN that the name had to remain?

12-11-2013, 20:09	#3974
Chad cf.mega poster Join Date: Jan 2010 Location: Edinburgh Services: SKY Family, SKY Broadband Unlimited, YouView, Netflix, Amazon Instant Video, Boxnation Posts: 5,137	Re: ESPN, BT, Euro, Premier and Sky Sports news Quick question. When BT bought the ESPN channels, and took over the existing carriage deals, why did BT not change the name of ESPN to BT Sports 3? Was it a stipulation by ESPN that the name had to remain?