Quote:
Originally Posted by Florence
If they end up with less customers through this thye wil have less customer clicks to earn them money..
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Early on, articles were reporting that BT was expecting to make £80million/year from Phorm -- that's just a shade over 75,000 users paying £20/mth.
So if less than 75k users dump BT Retail because of Phorm, they'll still be making a profit!
I don't have equivalent figures for VM but I'm sure somewhere deep in VM Towers, somebody will have done just that calculation... probably several times!
It's money for old rope, apart from the PR nosedive.
The advertising world really likes the idea of targetted ads by profiling and reckons it's worth countless billions.
If we beat them down this time, I suspect they'll be back.