Thread: VOD Netflix/Streaming Services
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Old 02-05-2019, 19:45   #5200
OLD BOY
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Join Date: Mar 2008
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Re: Netflix/Streaming Services
Quote:
Originally Posted by jfman View Post
Except advertisers. Your proposal only offers them access to a 'lower quality' subscriber, likely to have less disposable income - a key desirable demographic will be absent.

Streamers will get more in total from advertisers and subscribers by adopting both in the same model. They understand so much more about their viewer base - not just what they watch but when they watch it - so they can offer targeted advertising in a much more sophisticated way.

The premium they can charge for advertising is for the paying customers, not the 'will take something if it's free' consumer.

Being the one, or one of two, put in front of a programme will attract an even higher price premium at relatively minor inconvenience to the subscriber. They could perhaps see 8 ads in an evening, but from advertisers trying really hard to get to them.
Not all high earners subscribe to Netflix and probably less would do so if they had to sit through hours of mindless adverts. They would lose custom like mine and the advertisers wouldn't gain one iota from the likes of me.

YouTube seem to be doing all right, attracting a higher proportion of young upwardly mobile viewers.
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