Cable Forum - View Single Post

jfman · 02-05-2019, 19:37

Except advertisers. Your proposal only offers them access to a 'lower quality' subscriber, likely to have less disposable income - a key desirable demographic will be absent.

Streamers will get more in total from advertisers and subscribers by adopting both in the same model. They understand so much more about their viewer base - not just what they watch but when they watch it - so they can offer targeted advertising in a much more sophisticated way.

The premium they can charge for advertising is for the paying customers, not the 'will take something if it's free' consumer.

Being the one, or one of two, put in front of a programme will attract an even higher price premium at relatively minor inconvenience to the subscriber. They could perhaps see 8 ads in an evening, but from advertisers trying really hard to get to them.

02-05-2019, 19:37	#5199
jfman Architect of Ideas Join Date: Dec 2004 Posts: 10,315	Re: Netflix/Streaming Services Except advertisers. Your proposal only offers them access to a 'lower quality' subscriber, likely to have less disposable income - a key desirable demographic will be absent. Streamers will get more in total from advertisers and subscribers by adopting both in the same model. They understand so much more about their viewer base - not just what they watch but when they watch it - so they can offer targeted advertising in a much more sophisticated way. The premium they can charge for advertising is for the paying customers, not the 'will take something if it's free' consumer. Being the one, or one of two, put in front of a programme will attract an even higher price premium at relatively minor inconvenience to the subscriber. They could perhaps see 8 ads in an evening, but from advertisers trying really hard to get to them. Last edited by jfman; 02-05-2019 at 19:41.