[denphone]

Originally Posted by OLD BOY

Not quite, muppetman, you are twisting it!

HBO and Starz already have streaming services over here, but that doesn't prevent Sky from doing deals with such companies, either to have those services added to their own service or to do deals on individual programmes. HBO is a perfect example of this. However, I can see the nature of that relationship changing within the next decade.

I don't think bundling of channels itself is unviable, but I do think the drastic discounts the likes of Sky are making available is not sustainable in the long term. It's the lack of advertising revenue that will kill off the scheduled programming channels.

l somehow doubt it.