Re: Merged:-Comcast makes Bid for Sky
The thing is for a cable co, unless it gains ownership of the content (at production level) rather than a distributor, then it is far more profitable for them to be the pipe and leave everyone else in a bidding war.
The best thing to happen to Virgin was BT/Sky in a bidding war for Premiership rights. The squeeze on broadband/line rental ended, allowing Virgin to raise their prices in line with the rest of the market. Yes, in turn Virgin have a wholesale deal with BT, but it will be small beer when you think line rental and broadband have creeped up for the entire customer base.
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