This is from the BT forum. I'm going to post it here because it exactly mirrors my worries as a forum owner. In fact I could not have asked the question better:
Quote:
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How will a website owner whose website is visited by a user of Webwise, be informed that a third party is intercepting the data exchange between the site owner and the site visitor, and how will the website owner be enabled to opt out of having that website data sent to a third party? Heshe can use robots.txt to block legitimate search engines, but there appears no way to stop the site, even behind a password/login screen, being shared between a user (who has permission to access the password protected http pages) and a third party unknown to the site owner. (eg: a private forum site, using ordinary http access, for example, using phpBB software behind a password, adminstrator controlled login system). The site owner can take care to avoid his pages appearing on major search engine listings with robots.txt and the tools offered by google and yahoo for example, but it seems impossible for them to keep Phorm out unless by blocking all customers of Phorm linked ISP's. (except those using proxy IP's)
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As for answers, no-one from up high in Virgin, Phorm, BT etc are saying anything to anyone anymore. They've all gone very quiet. Fascinating . . .