Quote:
Originally Posted by Chad
£24.99 for those who don't subscribe to SKY Sports doesn't sound right. I know it's just a rumour but pricing it cheaper than SKY Sports doesn't make good business sense. Why sell your rivals product cheaper than your own on your own platform?
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That statement makes sense if they were the same product but Sky Sports has a far larger budget and more content so you would expect it to cost more. That being said, Sky is
currently offering Sky Sports with HD to customers for £23pm so that would undercut the suggested
£25pm price for BT Sport.