Quote:
Originally Posted by nodrogd
Thats just about all Sky can do as ITV is FTA on satellite, so its not as if Sky can get any income from forcing ITV onto a subs pack like VM can. Also where do BT TV & TalkTalk TV stand. They are hybrid services that piggyback on Freeview but ITV appears on their EPG like everyone else so why should they be treated differently to Sky.
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Basically they can't charge BT or Talk Talk for the services that ITV is providing on Freeview, neither can they charge Sky for services ITV is providing on the satellite platform. ITV wants to charge Sky retransmission fees for their new internet delivered service.
The article in The Drum appears to be a rehash of the article:
http://www.thisismoney.co.uk/money/m...hows-free.html - given a marketing perspective but omitting some of the points raised in the earlier article.