Thread: Post-Brexit Thread
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Old 24-10-2016, 21:32   #2222
martyh
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Re: Post-Brexit Thread
Quote:
Originally Posted by 1andrew1 View Post
The thing is, TV advertising was actually growing until very recently. 2015 was a record year for TV advertising and the sixth successive year that it has risen. It grew some 7.4% in 2015 whilst the general advertising market grew 6.1%. Similar forecasts were made for 2016 and until recently, TV companies were on track.
I was surprised to learn this - I would have expected TV to be suffering from online advertising but online sites actually account for a significant amount of advertising on TV now!
https://www.thinkbox.tv/News-and-opi...for-first-time
It is peculiar ,i would have expected tv advertising to be falling due to the ability of viewers to skip advertising but as you say it has been rising in recent years .