Re: Coming Soon to Virgin TV (2019)
Well I’ve Amazon and Netflix apps on my smart TV, TV from Sky and Now TV apps on my PlayStation. I think the vast majority of those interested in such services can use/will have other devices to adequately do so by now.
I don’t see Virgin with the annual challenge of price rises running to hand out pounds per month per subscriber to a number of fledgling streaming services.
BT Sport (Setanta and ESPN before it) was unique situation where it could tangibly be demonstrated that Virgin subscribers were very unlikely to pay for an additional standalone sports channel so a wholesale deal suits both parties.
Are Virgin subscribers disproportionately less likely to have Netflix/Amazon Prime where the numbers make sense for a wholesale deal? I’m not convinced. If Virgin subscribers are equally as likely as the general population to have Netflix a wholesale deal would have to far exceed existing revenue that’d be lost.
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