Quote:
Originally Posted by OLD BOY
Yes, it does, where choice is plentiful. I think scripted content will always be cheaper on streamers.
Where choice is more restricted (ie sport), it's a different scenario. However, there's a limit to what people will be prepared to pay.
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Is choice “plentiful” or is everyone chasing the best price from the same half dozen independent studios or having to invest in their own?
After all there’s only a finite amount of actors, narrators, directors, producers, etc before you start scraping the barrel quality wise.
---------- Post added at 14:52 ---------- Previous post was at 14:49 ----------
Quote:
Originally Posted by OLD BOY
What Sky said last time was that they were being more circumspect about the bidding process and that there was a limit on how much they were prepared to bid.
Of course, that might just have been a ploy to convince competitors to keep their bids lower than they might otherwise have done!
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There’s no evidence that Sky are intending to leave the market completely, this seems to be a significant amount of wishful thinking on your part.
Sky have called the market perfectly in the last two rights auctions for Premier League rights, despite the Premier League trying to magic up from nowhere a stalking horse bidder from a non-existent streamer.
Indeed, it brings us back to the age old question of what a streamer brings to the table that Sky doesn’t?