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Re: ESPN, BT, Euro, Premier and Sky Sports news
English Premier League on the back foot as live tv rights auction nears.
https://www.theguardian.com/media/20...-auction-nears
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The auction of UK broadcast rights for the 2022-25 seasons will begin later this year and is expected to be a contest between the current holders – Sky, BT and Amazon.
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Two months prior, Sky and BT ended a nearly decade-long dispute to strike a channel-sharing deal so that customers could watch all Premier League games without being forced to buy separate TV packages. This reduced the need to bid big or miss out on the best games.
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Amazon is an opportunistic rights buyer with deals including the Champions League in Germany and a new deal in Italy in December, but it has remained tightly cost-conscious.
“The idea that Amazon is going to spend £1bn at the next auction is laughable,” said one TV industry executive who has been involved in a number of Premier League auctions. “There are a lot of other cheap rights Amazon can invest in, which is what they have done historically.”
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“The only lesson you can learn from history is that it repeats itself”
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