[OF1975]

Originally Posted by PhormUKPRteam

Seeing as there aren't really separate threads in this discussion, thought this might be of interest to the main group here, especially in light of the privacy comments being made. Today's ICO survey (http://news.bbc.co.uk/1/hi/business/7304455.stm) on data protection highlights why the Phorm system is actually an improvement in online privacy.

We don't store any personally identifiable information so there is nothing to lose. We can't accidently reveal what we don't have unlike the ad targeting systems of other major Internet companies which retain identifiable personal data for over 12 months before it is even anonymised.

Outright lies. Phorm will store data for 14 days for "debugging and research purposes." Phorm is as much an improvement in online privacy as al-qaeda are an improvement in inter-faith relations. Check back in an hours time when PhormPrTeam will be releasing a new press release praising Christmas as a way of improving the lifespan of Turkeys.