Cable Forum - View Single Post - Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

3x2 · 21-03-2008, 12:07

Thought the Louise Story article was quite interesting in that you get a hint of how Phorm are having to sell their product to Companies in the States. As she puts it "by boasting that it will collect the most complete information of all". You can only imagine the sales pitch once everyone in the room has signed the NDA.

No company, even Microsoft, would take going head to head with Google lightly. If all Phorm have to offer customers in the end is a random number and a profile hacked together out of surfing habits they have no chance. They have to be planning to offer more. Much more. I would love to be a fly on the wall at their sales pitch especially as they get to the part titled "5 years down the line". It is clear from the patent application that they intend to offer much more than random numbers and categorized keywords.

21-03-2008, 12:07	#1575
3x2 Inactive Join Date: Mar 2008 Posts: 91	Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797] Thought the Louise Story article was quite interesting in that you get a hint of how Phorm are having to sell their product to Companies in the States. As she puts it "by boasting that it will collect the most complete information of all". You can only imagine the sales pitch once everyone in the room has signed the NDA. No company, even Microsoft, would take going head to head with Google lightly. If all Phorm have to offer customers in the end is a random number and a profile hacked together out of surfing habits they have no chance. They have to be planning to offer more. Much more. I would love to be a fly on the wall at their sales pitch especially as they get to the part titled "5 years down the line". It is clear from the patent application that they intend to offer much more than random numbers and categorized keywords.