Thread: The future of television
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Old 04-05-2021, 10:15   #195
jfman
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Re: The future of television
Quote:
Originally Posted by Maggy View Post
Not everyone has dropped linear.
Indeed, but if a programme like LoD is scoring 13 million on the overnights and perhaps a further 3-4m on catching up that’s not because everyone without access to iPlayer in some form decided to watch the same program.

Fundamentally those kinds of figures are pushed by generating hype, getting people talking about it on social media and having the cast on a series of magazine programming/puff pieces on BBC News/Norton/This Morning.

Dumping seven episodes on an arbitrary Monday morning wouldn’t generate this level of interest. Even if universally available and “free”.
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