Quote:
Originally Posted by OLD BOY
The point you seem to be missing is that I have never claimed that anything would change yet, apart from a decline in the number of TV channels launching. This will be followed over the next few years by an overall decline in TV channels - slow at first, but then it will speed up.
The fact that occasionally, linear channels will clock up a decent audience is not surprising, given that the streamers are forcing the terrestrials and Sky to up their game.
And while an exceptional 13 million people watching this one series is a good result, it still doesn't compare to the audiences of 16 million that Coronation Street used to achieve on a regular basis.
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I’m not missing your point OB.
What changes between now and whichever predetermined date you’ve arbitrarily pulled out the air this week?
People who clearly have internet access and enabled devices still watch linear television. Despite having the option people watch as broadcast on linear as a preference to streaming. To the average viewer who views them as complementary, and not competing, technologies. That begs the question where, when and why do they arbitrarily change their viewing habits to the point linear ceases to be viable? When broadcasters stop? When does that happen? When there’s no viewers?
It’s the chicken and egg scenario with no chicken.
And no egg.