Quote:
Originally Posted by RichardCoulter
I think the fact that it's also FTA and on Freeview & Freesat will have helped to achieve this.
Maybe Sky have finally realised the advantages of having a mixed FTA/pay portfolio and this could be why there's speculation that Sky Arts & Real Lives are to go FTA??
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Pick on Freesat is just a great big advert for Sky, showing stuff that was on Sky One a decade ago and running endless commercials for what’s currently on Sky Sports, Movies and Atlantic.
If you use the skip forwards button on my Freesat remote to dodge the adverts, two presses brings you precisely to the end of the branded goods section of the commercial break and onto the beginning of about a minute of Sky ‘coming soon’ stuff. That section is too short to use the skip button again, so you have to fast-forward, which means you see the Sky showreel, even if at 4x speed, even if you don’t hear it.
I have always thought that Sky has only ever valued FTA channels as a way of promoting their paywall content. The paywall stuff is what their business model rests on and I can’t see them doing anything to undermine it.