I wish they would knock off the use of Apple products in shows set in contemporary times though. It's very distracting on Ted Lasso when everyone seems to be using a Mac and iPhone with the logo well displayed.
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Originally Posted by Chris
Agreed. They aren’t interested in making filler so far as I’ve seen to date.
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I wonder how much of this is simply the path they are forced to take with no back catalogue to draw from and Netflix/Amazon already having purchased rights in bulk and how much is how they perceive their brand. Making AppleTV+ a place for the stuff you actively want to seek out and watch rather than a place to go to throw something on when you're bored.