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Originally Posted by muppetman11
It's nothing to do with the complexities of streaming it's about business models.
Amazon include Prime video as one of many incentives to entice people to take an annual Prime subscription. There is not a chance in the world that they'll pay the billions Sky does just for rights in the UK.
It only captured games this time because nobody else deemed the packages worth meeting the reserve price.
If Amazon really wanted to it could blow Netflix content spend on TV shows out the water however they don't why is that ?
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It's about business models, technical issues with streaming such as latency and broadband coverage.
The fact that Amazon did not think the time was right in the last round of Premiership bidding does not mean they will never make a serious bid. It may not be Amazon, of course. It might be Disney or one of the other big players out there.