W4Free is launching in the UK. It is an AVOD service and as such will help to reassure those who are concerned about the cost of so many streaming services coming that they cannot afford.
This could be popular on Virgin Media if they decide to add it to their platform.
https://www.digitaltveurope.com/2019...ling-ad-sales/
EXTRACT
W4Free has become the latest AVOD service to launch in the UK.
The free-to-view platform offers a “curated mix of short form lifestyle, crime, movies and tv series.”