Originally Posted by OLD BOY

If they do not keep up, they will not survive. I am not staying with them if they fall behind, and nor will many others just stay put regardless of developments elsewhere.

I've already ditched my Sky Cinema channels with Virgin because I watch films on demand, and many from Sky are only in SD. I use Now TV for that now, and their 720p HD is better.

A big share of my regular viewing is now with Netflix, Amazon and Now TV. If Sky gets Amazon and Virgin doesn't, that will be it for me, I think. It wouldn't take a lot for me to move to Sky now, and yet just a couple of years ago, nothing would have been further from my mind.

I'm keeping my fingers crossed that Virgin will get Amazon, much more UHD content and more Virgin exclusives this year, which will definitely keep me as a VM subscriber, at least for the time being.

I am sure I'm not alone in saying this.