16-05-2006, 17:36
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#1
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Cable Forum Team
Join Date: Jun 2003
Posts: 15,118
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ntl Telewest and Big Brother 7 News.
Press release from ntl Telewest this morning states:-
Quote:
All eyes on Big Brother 7
Around the clock coverage delivered to your desktop
ntl, Telewest and Virgin.net customers will be able to keep up with all the action from the Big Brother 7 house this summer, thanks to a deal signed with Channel 4 New Media this week.
It is the first content deal to span all three ntl owned ISPs since the cable company merged with Telewest earlier this year.
Over three million broadband customers will have access to daily news stories and video clip highlights from the house via the ntlworld.com, blueyonder.co.uk and Virgin.net websites. There will also be contestant biographies, photos, plus an exclusive column written by Derek Laud (from Big Brother 6).
ntl customers with a 4Mb or 10Mb connection will also have access to a free, live 24/7 feed from the house, as part of their broadband plus package - only otherwise available on the Channel 4 website for a fee of £7.99.
Philip Snalune, managing director consumer products at ntl, said: "Big Brother 7 promises to be one of the must-watch events of the summer and this exclusive deal means our customers will be able to get all the news and gossip from the house as soon as it breaks.
"It's the first time that we've run content across ntl, Telewest and Virgin.net sites and with over eight million combined unique users a month we'll be looking to capitalise on this going forward."
Paul Whitehead, head of new business development at Channel 4 New Media, said: "We're delighted to have signed this deal with ntl which supports our strategy of making Channel 4 content available to viewers across all multi-media platforms."
Big Brother 7 coverage will be available on: http://www.ntlworld.com/bigbrother, http://www.blueyonder.co.uk/bigbrother and http://www.virgin.net/bigbrother7 from Thursday 18 May.
Ends
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