02-02-2007, 18:59
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#1
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Inactive
Join Date: Jun 2004
Location: Coventry
Services: Virgin Media 1TB TiVo, 500Gb TiVo, TV XL, 60Mb Broadband, Phone
Posts: 1,508
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The Countdown Begins to Virginercation - comingvsoon.com
From MediaGuardian: ( http://media.guardian.co.uk/advertis...004838,00.html)
Quote:
NTL:Telewest will this weekend launch the first TV ads to promote its £20m rebrand as Virgin Media, MediaGuardian.co.uk can reveal.
The TV ad campaign, which features a voiceover by Uma Thurman, consists of two 15-second "teaser" ads.
The first of the teaser ads, created by Rainey Kelly Campbell Roalfe/Y&R, will air on ITV1 during Dancing on Ice.
In addition, from tomorrow 13 giant poster sites across the country will feature an ad using the line "Why shouldn't you be able to download something this big?".
....Both the TV and outdoor ads, which feature the Virgin Media infinity logo, highlight February 8 as the launch date of the main campaign.
"This is the biggest Virgin company in the world and the biggest Virgin launch ever," said James Kydd, managing director of Virgin Media marketing.
"We want to get people thinking, and build a sense of anticipation."
"...Sky has been anticipating us with huge amounts of volume [of PR and advertising] at the moment. I love the fact that Murdoch says this is just a name change."
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Adverts at:
http://download.guardian.co.uk/sys-v...Downloadit.mpg
http://download.guardian.co.uk/sys-v...2/VMMovies.mpg
SIX DAYS TO VIRGINERCATION!!! THE COUNTDOWN HAS BEGUN!  
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