Quote:
Originally Posted by denphone
Customers will only be loyal to a certain point and hence once that point is reached any loyalty goes out of the window..
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That is true, Den. But people aren't going to quit because there's a new service they haven't got that is more expensive. If you are continuing to pay the same for the service you have been receiving and the added charge only applies to you if you sign up for that extra service, how is that grounds for leaving?
If you had been happily eating Joe's cornet vanilla ice creams from the ice cream man over many years, and then he started advertising another kind of cornet ice cream in addition, with a chocolate sprinklings on top for an extra 10p, you might think 'No, I'll stick to my favourite vanilla with no sprinklings', but you wouldn't stop buying the ice cream you love, which was still available at the same price, would you? That just defies logic!