18-04-2022, 11:25
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#1121
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cf.mega poster
Join Date: Dec 2013
Posts: 14,188
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Re: Streaming services news, offers and general chit chat
Not too surprised!
Quote:
UK households cancel streaming subscriptions in record numbers
About 1.5mn accounts terminated within three months as inflation squeezes finances
Many consumers are still signing up for streaming services. Kantar’s research, which was based on interviews with 14,500 people, found that about 3 per cent of British households took out a subscription during the first quarter.
However, this was a marked slowdown from the 4.2 per cent that did so in the same period a year ago.
Cancellations, meanwhile, accelerated, from 1.2mn a year ago and from 1.04mn during the final three months of 2021.
After budgetary concerns, the most frequently cited reasons given by those who terminated their subscriptions were that they did not use them often enough and that the platforms lacked new shows they wanted to watch.
The net effect was for the number of households with at least one paid subscription to decline by 215,000 compared with the previous quarter, to 16.9mn.
Britbox, Apple TV Plus and Discovery Plus had the highest churn rate — meaning they lost the most users on a gross basis.
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https://www.ft.com/content/1c7e255e-...7-6061175ba5f3
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