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Re: Netflix/Streaming Services
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Originally Posted by passingbat
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For information, here is the source data, which goes into more detail.
https://www.pwc.com/us/en/advisory-s...ou-stream.html
Some interesting points
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Despite growth, streaming shows signs of unrest
Consumers are showing signs of being overwhelmed.
While respondents indicate they have four services on average—including Pay TV and digital services—they only watch about two of those services on a regular basis.
Just a quarter of consumers say they can handle using more than four services in addition to Pay TV.
Looking for content only adds to the burden—a notion we analyze in depth in our sister Consumer Intelligence Series publication on content discovery.
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Additionally, having too many options might mean limited growth for incumbents and new entrants alike—the #1 reason for ending a subscription is “I didn’t use it enough” (29%).
With all the energy and resources required to keep up with subscriptions and content, appreciation for the ease of Pay TV grows.
Pay TV solves many of the issues that surround streaming, creating a relaxed and efficient viewing process.
Pay TV spin-offs that can provide viewers with the best of both worlds are poised for success.
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Last edited by Hugh; 21-12-2017 at 16:01.
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