[peanut]

From what I seen on this forum I can't stand people that profit from being offended, like they are owed something. An apology isn't good enough it has to have a monetary value.

But you're right, the media picked up on 35 complaints about the Sainsburys 'Plug boy' xmas advert. Saying it would encourage kids to play with plug sockets. They reported that 'dozens' of complaints have been made. Well that's not quite 3 dozen is it. But out of 66.5+ million people in the UK they made 35 people's stupidity newsworthy. But the point is people got annoyed and offended that it made the news instead of just ignoring the story. So the media got what it wanted in the end.