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Originally Posted by General Maximus
all valid points but if that is the case then they never should have shutdown BBC 3 in the first place.
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They said at the time they thought it was too soon to experiment with a streaming-only BBC channel but the need to save money was the driver. I think the key justification for bringing it back is the ‘cost per viewer’ and the research evidence that the channel’s reduced reach is reversible if they put it back on broadcast platforms.