Quote:
Originally Posted by tweetiepooh
But how do you know if VM's costs are only inflation related? (I don't work in any capacity with the figures so I don't know.)
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The calculation will usually be, if they put up prices, will the increase per customer be outweighed by revenue from the number of customers that they lose?
Yes, costs need to be covered but the days of large companies just slapping on a random margin are over, it's usually a far more sophisticated game than that.