https://www.adtaxi.com/blog-roll?cat...ress%20Release
Oh dear...
Quote:
Methodology
The study was conducted online using Survey Monkey. One thousand participants were polled, spanning across the United States. The demographics of those polled represented a broad range of household income, geographic location, age, and gender.
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It'd be more interesting to see a representative sample, or even just a sample less likely to use Survey Monkey.
Quote:
Originally Posted by spiderplant
"3 out of 4 respondents (75%) will be tuning in to this year’s Super Bowl."
Last year, 31.7% of the US population tuned in. So is something really compelling planned for this year, or is the poll suspect?  |
Hugely suspect I'd imagine, given the above, but they're probably applying the same logic we hear when "1 billion people watch the Wimbledon final" and the figure is based on everyone they expect to see more than 30 seconds of it (such as in a news bulletin).