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Old 12-06-2021, 11:25   #277
Chris
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Re: The future of television

Sky has always marketed itself based on quantity of content (in the past, this was number of channels, and exclusive content on some of them). Once they’ve got the most stuff, they can charge a premium for the service and can afford lower shares from the content providers, at least initially. When they come to dominate the market they turn the tables and it suddenly gets a fair bit more expensive for content providers to access the platform.

However, as streamers can access customers directly in a way linear channel providers can’t, I think Sky will have a harder time repeating the strategy that served them so well last time around.
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