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Re: The future of television
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Originally Posted by Pierre
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Thanks for this - I agree with what they are saying, that the trend is towards streaming, but I also agree with what else they said - that streaming will co-exist with linear, not replace it completely.
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Susanne Aigner, GSVP & GM Germany/Austria/Switzerland and Benelux, Discovery Communications. She said that while consumption of on-demand content is growing, “There is no linear vs digital [for Discovery]. It’s a co-existence… we’re providing offers for different customers in different situations.”
The exec said that, from Discovery’s findings, “the tiniest number” of consumers are only using OTT, and that it complements traditional consumption.
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