I see that Now TV is planning to add 4K and HDR in the near future to its streaming service.
https://www.pocket-lint.com/tv/news/...f-boost-add-on
HDR would be a very welcome addition to the underwhelming 4K versions of Sky Movies and Boxsets currently available on Virgin Media boxes IMO. I also read elsewhere that Now is ditching its streaming sticks due to the proliferation of their app on smart TVs. Any chance we will see this soon on Virgin's boxes?