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Originally Posted by OLD BOY
You have a knack for reading into my posts stuff that isn't there. No, I don't think the advertising on streaming services is inevitable. I do, however, think it is likely that most of them will offer a free or reduced cost alternative with ads. That seems to be the sensible way to go.
I stand by what I said about our main players traditionally having a more national rather than international outlook, but of course that has now started to change with the overwhelming competition they are facing from the global players.
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You’re watching the same events but coming to a radically different understanding. It’s not outside pressures consolidating the market - indeed what’s the point in Comcast paying a fortune to buy Sky if it’s a dying market anyway? It’s the huge potential, as a hugely profitable market leader, that Sky will continue to have for years to come. Something none of the streamers appear to have a clear plan for.