ITV is looking for a partner to help launch a new SVOD service, which will rely on archived material initially.
Personally, I doubt that this will be successful, and despite the doubts expressed in this report, I think a joint endeavour with the BBC and Channel 4 is much more likely to succeed. It will never be able to compete with Netflix on equal terms, however, that's just laughable!
http://www.csimagazine.com/csi/ITV-i...oadcasters.php