Re: VM refuse to sign up to Ofcom code to protect loyal customers..
This is just typical.
The regulators seem to want fairness across the board, but they are also tasked with ensuring healthy competition.
Fairness means standardisation of prices, but by doing this customers will stick with their existing provider & stop looking for better deals. The market then stagnates as people stop switching providers, with the usual complaints from the regulator of lack of competition.
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