Cable Forum - View Single Post

**Chris** · 28-03-2020, 23:25

It can’t be offered at that price - not sustainably. They make a calculation about how likely the discount is to retain you in the longer term, eventually at full price. If you’re a good prospect then they give it you for pennies. Supermarkets call it a loss leader. It doesn’t make them any money but it gets you in the door so they can turn a profit off you in the next aisle.

28-03-2020, 23:25	#7526
Chris Trollsplatter Cable Forum Team Join Date: Jun 2003 Location: North of Watford Services: Humane elimination of all common Internet pests Posts: 36,904	Re: Netflix/Streaming Services It can’t be offered at that price - not sustainably. They make a calculation about how likely the discount is to retain you in the longer term, eventually at full price. If you’re a good prospect then they give it you for pennies. Supermarkets call it a loss leader. It doesn’t make them any money but it gets you in the door so they can turn a profit off you in the next aisle.