Quote:
Originally Posted by japitts
Exactly this, something often forgotten.
Sky & BT's business is sports broadcasting, and want to drive subscriptions to their sports channels.
Amazon's business is encouraging online sales, so are interested in driving subscriptions to their video platform at particular times of the year.
These 3 bidders will all have different motivations for wanting different parts of the 6-Nations/autumn series rights.
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The article was amended/qualified to say that Amazon were only really interested in the Autumn internationals for the reason JAPitts suggested.
Their problem is the rights for the 6 Nations and Autumn Internationals are being lumped together in an attempt to drive the price up.
So Amazon have a dilemma - unless they bid hen resell what they don't want (assuming this would be allowed).