Just clicked that, and the trailer played as an advert before the trailer then played as a video
Looks very good tho. They seem to be sticking close to the production design of Jackson’s films, although having said that, those films deliberately leaned on conceptual art by John Howe who has been illustrating Middle Earth since he was a teenager, long before the Jackson films. There’s a very clear sense amongst fans of what Middle Earth ‘should’ look like, which any TV producer would ignore at their peril.
(Edit) New Line is involved in the new show, presumably because they still hold the rights, which would also clear any copyright issues around reflecting the production design of the films.