[Horizon]

At some point Netflix will lose whole swathes of content as the media cos pull their stuff off the service and stick it onto their own services.

I suppose from Netflix's point of view, it has helped to quell the numbers by using this originals term, as it does give the impression that Netflix make a lot more content than what at first may seem obvious. But, if the end result is the same and the only place you can watch certain shows is on Netflix, regardless of whether they make them or not, I guess it doesn't really matter in the end what they label their stuff as.