[QUOTE=Graham]Oh dear, here we go again...!
Refer to the Snopes "Coke Lore" pages eg...
http://snopes.com/cokelore/santa.asp[/QUOTE]
I don't think any of us were saying that Coke 'invented' Santa Claus ... and as for Snopes' assertion that even the fat, red-suited Santa was fixed as the popular image some years before Coke's ad campaign, well really that is a matter of opinion isn't it? Did they look at each and every piece of Santa artwork produced throughout the 1920s in order to determine this, or is it merely an educated guess by a website whose stated aim is to debunk 'urban myths'?