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Originally Posted by TheNorm
So customer loyalty counts for nought?
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Unconsciously, maybe, but in this world of marketing led, venture capital funded, corporate-ness, the key performance indicators don't usually measure 'loyalty', just new accounts gained & potential lost accounts, retained - the presentations at the meeting get really boring, otherwise...
Just imagine, instead of a strategy for growth, there was a strategy for excellence, and a consolidation of resources, with the focus on dealing with actual performance, rather than a spin doctored hearts & minds campaign, based on 'mine is bigger than yours
