I am considering starting a petition to demand cancellation of the "10 day, No Quibble Refund" Policy but continuation of the "10 day, 2 exchange" policy on the basis that failure to do so will result in 90% of customers either going to other, cheaper stores or simply buying online.
When I have collection sufficient signitures I will send it to Game and Gamestation too, in order to drum up competition interest between the stores