did everyone miss this then, it seems P2P is good enough for NTL to use.
14. February 2006 by Mick
http://www.cableforum.co.uk/article/...e-sharing-deal
"ntl and BitTorrent in joint technology trial "
“ntl is delighted to be working with its technology trial partners, BitTorrent and CacheLogic, in order to extend its high-quality video experience from the set top box to the media player,” said Kevin Baughan, director of network strategy at ntl. “The trial will be a unique combination of BitTorrent’s P2P client closely coupled with CacheLogic’s network based content caching and ntl’s deep fibre network in order to offer a transformational video downloading experience.”
“Through this partnership, we can jointly evaluate how P2P distribution can be a highly efficient mechanism to deliver truly compelling licensed content to broadband subscribers, whilst satisfying the economic requirements of the content owner and the network provider,” said Andrew Parker, CTO of CacheLogic. "
'The trial is expected to go ahead in April 2006.'